Guide Media Kit
IntroductionThe CN Marketplace has proven to be a valuable resource for association members and other industry professionals who use the Internet to locate products and services for the entire school nutrition industry. This information resource uses powerful search technology that continually indexes the content of participating supplier websites. Users have the option of performing keyword-driven searches that mirror traditional search engines, or a category-specific search. Both methods produce the most relevant results on the Web.
The CN Marketplace also incorporates a desktop search mechanism, allowing visitors to download a free application that makes the directory accessible from their computer desktop. In addition, the directory has implemented Request For Information (RFI) functionality, allowing visitors to contact suppliers with the click of a button. Both features are becoming increasingly popular among users of the CN Marketplace and are a valuable business opportunity for suppliers to advertise in the directory.
Members of the School Nutrition Association (SNA) have access to the CN Marketplace on a daily basis. But the directory isn't limited to association members. Other school nutrition operators are using the directory as well. These industry professionals spend $5 billion a year on products and services your company offers.
And when these professionals are ready to buy, they turn to the CN Marketplace to cut through the clutter of traditional search engine results.
The CN Marketplace has been created specifically for serious buyers of your product or service. Purchasing a listing in the directory ensures that your company's brand and message are delivered directly to those that matter most to your business. SNA is recognized as a leader in the industry. And school nutrition operators turn to the association as an informational source in the industry.
Your completed listing in the CN Marketplace will feature your company logo and description, contact information and company website and e-mail link. The listing will be grouped into categories of your choice to enable efficient searching.
A link to the CN Marketplace is prominently displayed on the SNA website (http://www.schoolnutrition.org).
The following rates reflect an annual pricing structure. Your company's listing appears in the CN Marketplace year-round.
| $5000 | Banner Program | The Banner Program includes Banner and Skyscraper Advertisements. Banners are located at the top and bottom of each page of the guide. Skyscrapers are located on the left and right sides of the guide. These large ad formats provide prime real estate to sell your products and services to industry decision-makers. A limited number of Banners are available on the guide. |
| $395 | Completed Web-Enabled Listing | A completed web-enabled listing includes your full-color company logo, a corporate description, links to your website and e-mail address, and placement in up to 10 predefined headings. Get the visibility in the marketplace that you need! |
| $350 | Video-enhanced Listing | Add video to your Enhanced Listing – bring your products and services to life with video or post commercials! Want to add more than one video – just $250 for additional videos posted to your listing. |
| $200 | Keyword Search Package | Ensures that your company will appear prominently when a specific keyword term is used during a search. Each package includes up to five keywords. |
| $300 | Product Spotlight Ad | This additional fee allows you to spotlight your product with an ad in the Product Spotlight. The ad will have front page rotation, updating every 15 seconds. The ad may be changed throughout the year to highlight special offers. A link to your Product Spotlight items is placed in your enhanced listing. Additional Product Spotlight ads are $200. |
| $3250 | Featured Companies | The Featured Companies space provides front-page exposure at the top of the guide homepage and results page. The ad includes a full-color company logo or button-sized graphic, 255-character description, and a link to your website. A limited number of Featured Companies spots are available on the guide. |
| $2750 | Supplier Update Text | The Supplier Update space provides dynamic, prominent front-page exposure for continually editing and updating your message to the market. The ad includes an 85-character headline, 250-character description and a link to your website. A limited number of Supplier Updates are available. |
| $2250 / Quarter | Current Promotions | The Current Promotions space provides exposure to advertisers in a prominent position on the guide homepage. The ad will appear on a rotational basis. The ad content may be changed throughout the quarter to highlight special offers. A limited number of Current Promotion spaces are available on the guide. |
Logo guidelines: Your company's logo will appear as part of the completed listing. Logos will be published at 338 pixels x 168 pixels. For best quality, logos should be submitted as JPEGs in RGB format. File size should not exceed 15k.
Video guidelines: Your video(s) will launch from a video icon placed on your Enhanced Listing. Videos should be less than 10 minutes and can be submitted in the following formats: .avi (Audio Video Interleave), .mov (Apple QuickTime Movie). mp4 (MPEG-4 Video File) .mpg (MPEG Video File), .qt (Apple QuickTime Movie), .rm (Real Media File), .swf (Macromedia Flash Movie), .wmv (Windows Media Video File). Video dimensions should be 400 pixels by 300 pixels.
Product Spotlight guidelines: Product Spotlight images will be published at 350 pixels x 200 pixels. For best quality, images should be submitted as JPEGs in RGB format. File size should not exceed 15k.
Banner ads: Whether you use our no-cost creative services department or create your own banner ad, a consultation phone call will be conducted. The preferred format for all banner ad submissions is JPEG or GIF with a file size not exceeding 40k.
Banner ads must be 728 pixels x 90 pixels.
Skyscraper ad specifications are 120 x 600 pixels and must not exceed 40k in file size.
For more information about graphic specifications, please contact your sales representative.
The School Nutrition Association is a national, nonprofit professional organization representing more than 53,000 members who provide high-quality, low-cost meals to students across the country.
To advance good nutrition for all children.
For additional information, call (972) 402-7000, or e-mail us at sna@multiview.com.
